Never Say Never is the story of a YouTube fairy tale manifest; it's the saga of the power of social media, luck, and mass hysteria, and the perfect storm that ensues when all three amorphous concepts come together in harmony. For those that don't know Justin Bieber's story (this is mostly for people from Fargo, let's assume), it goes as follows: teenage parents have extra-talented baby, teenage father leaves, teenage mother raises baby the best she can and does a decent job (with the help of the church and baby's Canadian grandparents), extra-talented baby encouraged musically, baby talent videos placed on YouTube, extra-talented baby signs to the same label as Usher the next day. It isn't much more complicated than that. And yet, it's so much more complicated than that. Why this kid and not the thousands of others on the Internet doing basically the same thing?